Successful Marketing Strategies for Startups

Digital is at the heart of most marketing and communication programs, which has complicated life for entrepreneurs who are not steeped in how to attract prospects and retain customers. The internet-infused marketing options include web site, social media and blogging, email, search engine optimization, and more.

If you’re not sure where to start or what to add to the marketing you’re doing, learn more about the options and how to get started. In this meeting, you’ll:

• Understand what you need to do to draw up a plan.
• Determine what marketing components are must have vs. nice to have to influence your prospects.
• Assess what options may deliver the most impact for reasonable costs.
• Learn tips for taking your plan from completion to implementation.

Agenda:

6:00-7:00 PM – Registration & networking

7:00-7:10 PM – ENET Chairman’s announcements

7:10-7:25 PM – E Minute – Up to 3 Startup companies’ presentations

7:25-8:15 PM – Two expert speakers on the night’s topic

8:15- 8:30 PM – Audience / Speakers Q & A

8:30 – 9:00 PM – Final networking includes meeting presenting speakers

A question and answer session follows the presentation, and panelists will be available afterwards for responses to individual questions.  As with every ENET meeting you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterwards.

Speakers:

Stephanie Creech, VP Marketing, Smarketing Institute, smarketinginstitute.org

Stephanie Creech is a small business marketer and designer.  Throughout the years Stephanie has been tasked with all aspects of small business marketing from designing marketing materials, building websites and landing pages, to setting up social media profiles and developing outreach strategies, including building email campaigns and designing promotional material.  If its marketing related, then chances are good that she has the experience to guide you to success.  Stephanie is quick and eager to learn new technology and incorporate the latest marketing trends into her existing client’s plans.  From building a plan to implementing a solution, Stephanie understands all the moving pieces to a successful small business marketing effort to building and develop brands

Janet Mesh, CEO & co-founder, Aimtal, aimtal.com

Janet is the CEO + Co-founder of Aimtal, a digital marketing agency based in Boston. Janet works closely with small to mid-size organizations to provide digital + content marketing services, including social media marketing and advertising, blog strategy and management, search engine optimization, and email marketing. When she’s not writing or mastering the latest social media algorithms, you can find Janet traveling or trying a new restaurant in Boston. 

Chris Ciunci, Founder & CEO, TribalVision, tribalvision.com

As founder and CEO of TribalVision, my role is to help small and mid-size companies market smarter. As a marketing department for hire, TribalVision is a flexible, cost-effective alternative to the traditional marketing solutions available to the business community. Before founding TribalVision, I was a CMO and Vice President of a $275MM Bank in charge of a multi-million dollar marketing budget. 

Outside of work, I love to play with my two boys, play tennis and read anything marketing related I can get my hands on.

Tom Langford, Director Communications and Public Relations, Abiomed, abiomed.com

Tom has more than 20 years of communications experience as a journalist, at a Harvard-affiliated academic medical center, at a leading healthcare communications firm, and at a global medical device company. 

In his current position as director of communications at Abiomed, the maker of the world’s smallest heart pump, Tom leads the company’s internal, external and executive communications.  Previously, Tom was a vice president at the communications consultancy Feinstein Kean Healthcare (part of Ogilvy), where he directed strategy and execution for a number of clients in the healthcare space.  Tom also worked in the office of Communications and Public Affairs at Brigham and Women’s Hospital in Boston and was a television news reporter and anchor for 15 years.

Tom has a degree in broadcast journalism from the S.I. Newhouse School of Public Communications at Syracuse University and holds a Master of Business Administration from Northeastern University.

Moderator:

Howard Sholkin, Principal, Sholkin Consulting

Howard has more than 40 years of journalism and marketing communication experience.  In 2014, he formed Sholkin Consulting to deliver strategy and tactical marketing services to influence an organization’s prospects, grow its business, and elevate a firm’s brand and its products and services. He joined International Data Group (IDG)—the world’s leading technology media, event, and research company — as director of corporate communications in 2003 providing PR support for Founder and Chairman Pat McGovern and subsidiaries. Sholkin was later promoted to a director’s position for communication and marketing programs for the CEO of IDG Communications, the media and events subsidiary, and for the CEO of IDG Global Solutions.

Co-Organizer:

Millie Kwan, President, The WSI Touch (www.thewsitouch.com), Vice Chair , ENET

Millie Kwan is Founder and President of The WSI Touch, a digital marketing agency that has been serving small to medium-sized businesses in Greater Boston since 2009. Millie has over 20 years’ experience in IT development, management, education and research. She received her Doctor of Business Administration degree from Boston University and M.S. in Computer Science from Washington University in St Louis. She has taught at Babson College, University of Hong Kong and Boston University. She has published research on knowledge management, process redesign and workflow management. In her early career, she specialized in the field of library automation and has led the implementation of various library systems for the University of Rhode Island, the HELIN Library Consortium of Rhode Island, and Washington University in St Louis. https://twitter.com/thewsitouch