Scaling Your Startup – When & How

April 5, 2022 | 7:00 pm - 8:30 pm ET | Free Webinar

Speaker Slides

Leveraging Outside Capital to Fuel Your Company’s Growth

Stacy Swider, Investor in early-stage deep-tech (in MA), VP Investments, MassVentures

Startup Launch, Scale & Exit

Kristin Luck, Founder / Managing Partner, Scalehouse

Scaling Your Startup: When & How

Jennifer Crawford, Co-Founder @ Sparent, LLC, Fairfax, Virginia

Creating a Scalable Business

Theresa Ashby, Business Scaling Expert & Podcast Host, COO at Kaleidoscope Media Services

There are important strengths that startup company founders and entrepreneurs have launch companies, to prove a value proposition and establish some traction in the market, and that success might land you seed investment. But to land an A round, you need to establish a business model that can scale to a level that can justify the kind of return A round investors would seek.

This webinar is on that important topic of scaling your company.

• How do you establish a business model that can scale?

• How do you implement the scale-up of your business? For example, what resources you are going to need to bring to bear to successfully commence the scale up of your business.

• What are the inflection points? For instance, at what level of scaleup, will you achieve an inflection point sufficient that your company might attract potential acquirers and a potential liquidity event for you and your investors?

• How do you scale to a successful exit or a liquidity event?

This is all part of our topic for the evening “Scaling Your Startup – When & How.” The discussion will also include how there are different pathways to scaleup in different fields and how scaleups vary between tech, life science, and e-commerce companies. Our two speakers and moderator are all well experienced on the topic, one from the field of media, a published author and business scaleup expert, the second is an investor in early stage companies and mentor to founders to help them succeed, and our moderator is adept at scaleup for e-commerce companies.

Both speakers will offer a presentation of different aspects of the topic, with input from our moderator, and we will end the evening with a fireside chat, with audience and moderator questions for each of the speakers on the panel. There will be also be a half hour of online networking available to registrants, after the presentations to give you the chance to “meet” virtually the speakers and moderator.

Event Schedule

April 5, 2022
7:00 pm ET
ENET Chairperson's announcements
7:10 pm ET
eMinute Pitch
Up to 3 Startup pitches
7:25 pm ET
Expert Panel
4 expert speakers on the night’s topic
8:10 pm ET
Q & A
Moderator and Audience Q & A with the speakers
8:30 pm ET
Panelists will be available afterward for responses to individual questions.



Theresa Ashby

PhD, MBA, Business Scaling Expert & Podcast Host, COO at Kaleidoscope Media Services.

Dr. Theresa Ashby has dedicated her efforts to helping companies and individuals enter the billion-dollar e-learning and digital product market. She helps her clients use digital products for business sustainability and scalability. With her offerings, The Systematic Method for Building an E-Course That Sells, and How to Effortless Build An Engaging Community, she created a business that serves clients around the world, while earning loyal clients and followers who value her “straight-forward” and “genuine” advice. She says, anyone who has a powerful message, can create business results that are reliable, repeatable, and worth celebrating. The time for you to enter the digital arena is now!  Her best story is well suited to our topic on April 5:  “Client success stories on how they built a scalable model, leveraged their intellectual capital and generated passive income. I can’t wait to help your audience grow their business to the level they dream about.”


Stacy Swider

Investor in early-stage deep-tech (in MA), VP Investments, MassVentures

MassVentures is one of the oldest ventures firms in the US. As a quasi-public we have an evergreen fund that provides patient capital. Beyond venture capital, we also manage several grant programs and a loan program. By statute, our funds are limited to MA companies. Our mission focus on early-stage tough-tech and diverse founders. Previously, she served as the Director of the SBIR Center of Excellence at the UMass Lowell Research Institute. The Center helps small companies get non-dilutive, early-stage funding through the SBIR process (Small Business Innovation Research grants and contracts). Prior to her work with the SBIR Center, she had a career in materials science and applied physics, in the arena of crystalline materials for semiconductors, optics, and sensors. She also was a startup co-founder, and worked for businesses large and small. In her previous job, she won over $6M in SBIR funding, and brought novel nuclear detectors to commercialization. In addition to her full-time role at Nass Ventures, she is a mentor at MassChallenge Boston, Greentown Labs, MassMedic, Cleantech Open, M2D2.  M. She has a BS in Materials Science from MIT.

kristin luck

Kristin Luck

Founder / Managing Partner, Scalehouse

Kristin Luck is a serial marketing technology and services entrepreneur with three private equity backed exits. She is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.

Kristin currently serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. Kristin is also a licensed investment banker with Oberon Securities where her deal expertise comes from participating in both acquisitions and exits valued from $30M to $225M.

Kristin is the President of ESOMAR, and the Founder of Women in Research, a non-profit committed to driving diversity, equity and inclusion globally for its 14,000+ community members. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.

Moderator & Organizers


Jennifer Crawford

Co-Founder @ Sparent, LLC, Fairfax, Virginia

Sparent provides virtual assistant services as well as virtual staffing.  Since 2015, Jennifer has been and remains Founder @ PodFest Productions, LLC, the first podcasting conference in the DC area. This intimate conference informs, educates and empowers a diverse group of podcasters to share their unique voice with the world.  Besides those companies in business, Jennifer also works and performs in the entertainment field.  She is Co-Founder & Managing Imp (Imp Wrangler) @ The Improv Imps, where she performs with a group of people who love being funny together in front of an audience, with performances all over the DC metro area in both long and short form improv. Since her college days at George Mason University, in the period between 1991 and 2015, Jennifer has been owner and founder of several other companies, including a 4-year stink as CIC (chick in charge) @ Soundry Productions, where the company opened its doors after converting an auto body shop into a public coffee shop, performance space, art gallery and early co-working space for the creative class.


Robert A. Adelson

Principal, Business and Tax attorney @ Adelson & Associates, LLC. Chair Emeritus @ Boston Entrepreneurs’ Network (ENET)

Rob has been an attorney for over 30 years specialized in business, tax, stock and options, employment, contracts, financing, trademarks and intellectual property.  Rob began as an associate at major New York City law firms before returning home to Boston in 1985 where he has since been a partner in small and medium sized firms before joining Engel & Schultz LLP where he was a partner from 2004 to 2019. When the senior partners retired, he moved his law practice to his own firm, effective 1/1/2020. Rob represents entrepreneurs, start-ups and small companies, independent contractors and employees and executives. Rob is a frequent speaker on business law topics and author of numerous articles published in Boston Business Journal, Mass High Tech and other publications, plus more than thirty articles since 2016 on executive employment topics published by CEOWorld magazine. He has been named among the “Top 20 Boston Startup Lawyers” by, a website that provides tools for entrepreneurs. Rob has been on the ENET Board since 2002, was Vice Chair 2005-2009, and ENET Chairman 2009-2019.  He was also a Co-Founder and Board member of the 128 Innovation Capital Group (2004 -2015). In 2016, he received the IEEE USA Professional Achievement award for “extreme dedication to the entrepreneurship community.” He holds degrees from Boston University, B.A., summa cum laude, Northwestern University (Chicago), J.D., Law Review, and New York University, LL.M. in Taxation.

Scaling Your Startup – When & How

April 5, 7 – 8:30pm ET


This event is FREE, however, registration is required.

Webinar recording will be available for ENET members only. Learn how to become a member >




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