Sales and Marketing with Jack DerbyNovember 7, 2023 | 7:00 pm - 9:00 pm ET | Lasell University, 1844 Commonwealth Ave, Newton, MA 02466 Register!
The Science of Sales and Marketing
Jack Derby, CEO, professor, entrepreneur, venture investor, board member & management coach
Attendees will have the option to join us in-person at Lasell University or online via Zoom.
Jack will discuss the need for process to capture total value of a deal – how to distinctly describe your product or service. The need to be bold in asking questions and humble in answering questions. In a world of instant gratification, understanding your customer buying journey to realistic expectations for the customer and your fulfillment team. We are featuring Jack Derby, Mass High Tech All-Star, co-founder of 9 companies, an investor in 54 companies, and Professor of Entrepreneurship. Bring your questions, your startup challenges, and learn the steps required to drive your startup to success.
This is a hybrid event. You may choose to participate in-person or online.
LOCATION: Lasell University, 1844 Commonwealth Ave, Newton, MA 02466
PARKING: Free parking is available.
REFRESHMENTS: Pizza will be served.
Zoom links will be sent to all registrants after registration.
COST AND RESERVATIONS: This event is free for ENET members and $15 for non-members. Click to learn how to become a member. To expedite sign-in for the event, we ask that everyone — members as well as non-members — pre-register. If you cannot pre-register, you are welcome to register in person at the door while seats are available.
Event ScheduleNovember 7, 2023
Jack DerbyCEO, professor, entrepreneur, venture investor, board member & management coach
Jack is a professor within the Derby Entrepreneurship Center at Tufts where he teaches separate courses in marketing and in sales. Jack has taught at Tufts for 17 years and was the prior director of the Center which consists of 16 professors and 800+ students a year constituting the largest minor on campus. The Center encompasses the study and practice of entrepreneurship through all the 11 Tufts schools.
Jack individually coaches 20-40 Tufts student startups each year. Today, he continues to teach a marketing course and a sales course in the Center, where he received the Henry & Madeline Fisher award voted by students as the highest rated professor on campus in the School of Engineering. For 22 years, he has taught business planning and marketing in MIT’s Mechanical Engineering Department where he continues to teach.
In 1990, Jack founded Derby Management, a regional consulting firm specializing in strategic and business planning with deep expertise in the specializations of business planning, sales productivity and marketing optimization. Prior to starting Derby Management, Jack was CEO of Mayer Electronics and President of CB Sports. He is or has been a board member of 21 companies.
Jack’s 17 years of corporate background consisted of being President of Litton Industries Medical Systems, CEO of Datamedix and Executive Vice President of Becton Dickinson Medical Systems, a market leader in hospital monitoring.
For his work as an entrepreneur, Jack was named to the Boston Business Journal’s Mass High Tech’s All-Star Team, he received MIT Enterprise Forum’s Vince Fulmer Award for his work as Chairman, and in 2019, received the Lifetime Achievement Award from the Association for Corporate Growth of Boston for his work as long-term Chairman of this leading M&A organization. Jack has founded or co-founded nine startups over the years acting as CEO in eight. He has just co-founded a science-based beverage company with a leading Tufts nutrition professor and two nutrition scientists.
Today, Jack is an active and highly engaged board member with a long prior investing history as an early-stage investor as General Partner at Kestrel Ventures and Chairman of Common Angels. He is currently a General Partner at Converge Ventures.
Moderator & Organizer
Dan SkibaManaging Director, Skiba Advisory Associates; VP Printed Electronics, Chasm Advanced Materials; Vice-Chair, Programs, Boston ENET
As a Product Development Company Executive, I provide strategic leadership in product innovation, and managing global teams, delivering award-winning products to the international market. My ability to problem solve, direct the entire product development lifecycle, and gain commitment to a common goal have driven faster release of products and market penetration. By building synergies across all Product Life Cycle disciplines, we have delivered products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.
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