Reach Your Prospects Before They’re Ready to BuyJune 6, 2023 | 7:00 pm - 8:30 pm ET | Science and Technology Center, Lasell University, Newton, MA Register!
A recording of this webinar is available for ENET members only at https://bostonenet.org/past-webinar-recordings. Learn how to become a member here!
Attendees will have the option to join us in-person at Lasell University, Newton, MA or online via Zoom.
Most of your prospects determine who they’ll buy from before they even contact you. Buyers go to the web and search or seek recommendations from word-of-mouth. Sellers of products or services should become publishers of content appropriate for their audiences and distribute it widely.
A panel of marketing communication professionals will help you understand what to share and where so that prospects, prospective employees, and/or investors find you. Among the topics to be discussed are social media platforms, search engine optimization and marketing, PR, and how AI can be applied to email marketing. You will learn when to make or outsource (copywriting, multimedia, podcasts, etc.) based on your existing material, your capabilities, and budget.
Event ScheduleJune 6, 2023
Mark O'ToolePublic Relations Manager, Mower Agency
Mark is part of the public relations team at Mower, an independent marketing communications agency, and he works with businesses to establish their rallying cries, improve their storytelling, and explore technologies and channels to best share company stories. A gold medal award winner from the Content Marketing Institute for his team’s viral SlideShare about looking for your first job out of college, Mark believes a strong story coupled with exploration of content distribution is under-utilized by businesses. A lifelong Massachusetts native, Mark has experience across PR and marketing disciplines. He works with technology brands, especially in robotics and automation, and cleantech and medtech businesses among others. Mark is also deeply immersed in Greater Boston’s cultural and tourism industry, serving as chair of the board for the iconic Freedom Trail.
Brittany Di CapuaFounder, The Boston Food Journal
Brittany started The Boston Food Journal in late 2015. With a degree in biomedical engineering and a background in software, she wanted to create a platform that combined her skills and experience in technology with her long-time love of food. When she moved to Boston in 2014, she was enamored by the authentic food scene and on a complete whim started The Boston Food Journal. In late 2019, Brittany resigned from working the corporate 9-5 to pursue the Boston Food Journal and launch her boutique digital marketing agency, Eleven Seven Media. At Eleven Seven Media, Brittany and her team craft custom digital strategies for clients across multiple verticals, leveraging both creative expertise and analytical insights.
Angela PitterCEO, LiveWire Collaborative
Angela Pitter is the founder and CEO of LiveWire Collaborative, a digital marketing consultancy. We collaborate with clients to build comprehensive solutions that help them find their target communities and convert them into customers. Our superpower is helping business owners understand how their digital footprint shows up for their customers and clients and where it isn’t showing up so they can close the gaps and find the people who need their help most.
LiveWire Collaborative offers various services, including Online Strategy Development and Implementation for mid-size businesses, Social Media Analysis, Facebook Ads, and Email Marketing. Additionally, LiveWire Collaborative specializes in social media training for corporations and organizations, both onsite and virtual.
Previously featured on the TV series Chronicle, WCVB, Angela is a highly sought-after speaker who has personally trained thousands of CEOs, business owners, and consultants worldwide on her signature LinkedIn Influencer framework. She is the recipient of numerous awards and was recently recognized by the Charles River Regional Chamber of Commerce and GetKonnected as one of the Top 50 Most Influential Business People of Color.
She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board of Directors for the Charles River Regional Chamber of Commerce.
Moderator & Organizer
Howard SholkinVP, ENET
Howard Sholkin has several decades of marketing communication experience across industry sectors. Since 2018, he has served as President of Newton Community Pride, a non-profit supporting a few dozen events in the city where he is a lifelong resident. In 2014, he formed Sholkin Consulting to deliver digital marketing services to technology and financial services companies. He also served on the adjunct faculty of Boston University and Lasell College for five years.
In 2003, he was hired as director of corporate communications at International Data Group (IDG) where he served Founder Pat McGovern. Sholkin later became director of communication and marketing programs for the CEO of IDG Communications, a global technology media and events subsidiary. IDG brands include Computerworld, PCWorld, Macworld, and CIO. Sholkin has held senior marketing and communication positions at technology product and services companies such as Computervision; Technology Concepts, a subsidiary of Bell Atlantic; Corporate Software; and, Digital Equipment Corp./Compaq. He was a columnist for PR News and for Personal Branding magazine, one of the first publications on social media.
Since 1990, Sholkin has been active in the Public Relations Society of America (PRSA) where he once served as president of the Boston chapter. Currently, he is co-chair of the national PRSA Investment Committee. He serves on the boards of three non-profits: Newton Community Pride, Boston Entrepreneurs Network (ENET) and Temple Shalom of Newton.
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