Outsourcing – When, Why and How?

November 13, 2018

Speaker Slides

When What How To Outsource

Susan McKenney

A question and answer session follows the presentation, and panelists will be available afterwards for responses to individual questions.  As with every ENET meeting, you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterwards.


Natalie Nathanson, President of Magnetude Consulting, B2B marketing agency – specialists in B2B tech and cyber security marketing & markets

Natalie is a tech sector entrepreneur with a passion for innovation, technology and the entrepreneurial spirit. With nearly 20 years of marketing, strategy and sales enablement experience, she has worked extensively with startups, small and mid-sized firms across the B2B tech sector to drive towards company growth objectives. Natalie has expertise across a variety of marketing & sales disciplines including go-to-market planning, branding, messaging & positioning, demand generation, digital marketing, sales enablement, product marketing, channel marketing and inbound marketing and sales.

In 2012, she founded Magnetude Consulting, a B2B marketing firm that works with entrepreneurial firms who want to grow more rapidly and compete more effectively. Magnetude helps clients market the right way in today’s increasingly complex environment by providing fractional marketing department services with full-service capabilities spanning marketing strategy, digital marketing, demand generation, channel & sales enablement, content development and brand visibility.

Prior to founding Magnetude, Natalie managed a global marketing team at Forrester Research where she built and led programs around sales enablement, sales & marketing alignment, demand generation and product marketing. Natalie has also held a few other marketing positions at B2B tech startups.   

Arnon Tuval, Business Performance Advisor at Insperity

Arnon is a dynamic & versatile Sales and Business Operation Management Professional with chronicle success of 18 years in directing multimillion-dollar sales and business operations in highly competitive markets. He is proficient in Strategic Sales & Marketing, HR Management, Business & Operations Development, Channel & Distribution Management, Inventory Control, Key Account Management, Team Management, and Liaison & Coordination. He has expertise in creating, developing & executing innovative marketing/ business development plans & strategies together with designing, consolidating, & improving organizational processes. 

Amon is well-versed in managing, coordinating, & controlling overall operational aspect including revenue growth, profit, implementing the strategic vision, and direction to business development so as to meet the medium and long-term objectives of the organization.


Tony Fiore

I help privately-owned businesses grow, succeed and become attractive to potential buyers.

Tony is a business consultant that works with startups, small and medium size businesses to resolve the everyday operational, commercial and financial issues confronting them as they strive to launch, grow and compete successfully.  When the time is right, he helps business owners ready themselves and their company for sale and to optimize and navigate the sale process to achieve the owner’s preferred outcome.

He has helped establish essential core operational processes and sales and marketing strategies for companies seeking further growth and market share.  Tony strives to provide advice that “can be practiced” rather than advice that is conceptually sound but operationally unworkable, and to be an alternative source of trusted, practical and creative insight.  His experience has involved varied roles, including a board membership on a number of startup and private companies, the general counsel of a large public technology company, a venture investor in medical device and life science industries and the VP Finance/Administration of a hardware and software service company.


Susan McKenney, Founder Diversified Sales and Smarketing Institute

Susan McKenney is founder of Diversified Sales Solutions and the Smarketing Institute. She helps small companies and startups achieve sales success through management, performance and planning. She helps corporations exceed their business goals by: Team building, development, sales enablement and sales process improvement. She most recently launched the Smarketing Institute to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals.

She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped build regional, sales organizations, creating direct selling teams. She has developed and conducted “custom” sales and product training programs for small companies and startups., She has consulted many small businesses in MA in the last six years.

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