Marketing Guru Jack Derby Talks About Marketing and Sales
January 18, 2022 | 7:00 pm - 8:30 pm ET | Online WebinarLast year we discussed the fundamentals of marketing and selling in a pandemic. This year we’ll discuss:
- the new norms in Marketing and Sales,
- how the pandemic has changed the sales process,
- how to create customer relationships when you are not in the same room,
- how to create a Marketing and Sales process that can easily monitored,
- and how to close the deal.
We are featuring Jack Derby, Mass High Tech All-Star, co-founder of 9 companies, an investor in 54 companies, and Professor of Entrepreneurship. Bring your questions, your startup challenges, and learn the steps required to drive your startup success.
Event Schedule
January 18, 2022Speaker
Jack Derby
CEO, Professor, Entrepreneur, Venture Investor, Board Member & Management CoachJack is a professor within the Derby Entrepreneurship Center at Tufts where he teaches separate courses in marketing and in sales. Jack has taught at Tufts for 16 years and was the prior director of the center which consists of 16 professors and 800+ students a year constituting the largest minor on campus. The Center encompasses the study and practice of
entrepreneurship through all the Tufts schools. Jack individually coaches 20 Tufts student startups each year. Today, he continues to teach a marketing course and a sales course in the Center, where he received the Henry & Madeline Fisher award voted by students as the highest rated professor on campus in the Department of Engineering. Prior to stepping down as Director in 2020, due to family health issues, Jack was the Cummings Family Professor of Entrepreneurship. For 20 years, he has taught business planning and marketing in MIT’s Mechanical Engineering Department where he continues to teach.
In 1990, Jack founded Derby Management, a regional consulting firm specializing in strategic and business planning with deep expertise in the specializations of business planning, sales productivity and marketing optimization. Prior to starting Derby Management, Jack served as CEO of Mayer Electronics and President of CB Sports. He is or has been a board member of 21 companies.
Jack’s 17 years of corporate background consisted of being President of Litton Industries Medical Systems, CEO of Datamedix and Executive Vice President of Becton Dickinson Medical Systems, a market leader in hospital monitoring. For his work as an entrepreneur, Jack was named to the Boston Business Journal’s Mass High Tech’s All-Star Team, he received MIT Enterprise Forum’s Vince Fulmer Award for his work as chairman, and in 2019, received the Lifetime Achievement Award from the Association for Corporate Growth of Boston for his work as long-term chairman of this leading M&A organization. Jack has founded or co-founded nine startups over the years acting as CEO in eight.
Today, Jack is an active and highly engaged board member with a long investing history as an earlystage investor as General Partner at Kestrel Ventures, Chairman of Common Angels and currently as a General Partner at Converge Ventures.
Moderator & Organizer
Dan Skiba
Managing Director Skiba Advisory Associates, VP Printed Electronics Chasm Advanced Materials, Vice-Chair Meetings Boston ENETAs a Product Development Company Executive, I provide strategic leadership in product innovation, and managing global teams, delivering award-winning products to the international market. My ability to problem solve, direct the entire product development lifecycle, and gain commitment to a common goal have driven faster release of products and market penetration. By building synergies across all Product Life Cycle disciplines, we have delivered products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.
