Market Sizing, Forecasting and Market Research for Innovative Products

January 17, 2023 | 7:00 pm - 8:30 pm ET | CIC, One Broadway, Cambridge, MA

Speaker Slides

Market Sizing, Forecasting and Market Research for Innovative Products in Life Sciences

Arthur Hiller CEO, Amasa Therapeutics; CEO, Antyllus Therapeutics; Commercial strategy consultant

Market Sizing, Forecasting & Market Research for Innovative Products in Tech Space

Ameeta Soni, President, Altek Consulting; Interim CMO, Technology Companies

Idea Validation for Innovative Products

Jose Malpartida, Chief Product Officer, Latino Tech Executive

A recording of this webinar is available for ENET members only at Learn how to become a member here!


PanelBoard011723 v2

Attendees will have the option to join us in-person at CIC, One Broadway, Cambridge, MA 02142 or online via Zoom.

There are many reasons startups fail. Among the frequently cited reasons is the failure to research customer needs and conduct a competitive analysis to learn about the strengths and weaknesses of rival products. To avoid this, you need to conduct market research.

Market research helps you test your ideas. You can use it to find out if there is sufficient demand for your product and what your core product features should be like. You can also use it to gather information to make decisions on pricing, marketing strategies, product messaging, and more.

Conducting market research also helps you in fundraising. Investors need to know that there’s a viable market for you to enter, meet demand and make money before they will decide to invest in your startup. The findings in market research will give them the evidence that they need to make that decision.

Our panelists will discuss

  • Market research to validate a new idea before start building or implementing
  • Commercial analysis in life sciences companies, forecasting and options for outsourcing
  • Market research methods and tools
  • Tips, stories and lessons learned from product launch experiences in tech and life sciences industries

A Q & A session will follow the panel presentations.

More information:

This is a hybrid event. You may choose to participate in-person or online.

In-person Participation (check-in begins at 6:00 PM):

LOCATION: CIC, One Broadway, Cambridge, MA 01803 – a valid picture ID is required to enter the building!
TRANSPORTATION: Across the street from Kendall Square T station on the Red Line.
PARKING: Low flat rate parking available after 5pm
REFRESHMENTS: Pizza will be served.

Online Participation: Zoom links will be sent to all registrants after registration.

Cost and Reservation: This event is free for ENET members, $5 for CIC members and $10 for non-members. ENET members will also have the opportunity to view a recording of this webinar if you are unable to attend or wish to view it again. Click here to learn how to become a member.
To expedite sign-in for the event, we ask that everyone — members as well as non-members — pre-register. If you cannot pre-register, you are welcome to register in person at the door while seats are available.

Venue Sponsor

CIC Logo Inno Horizontal Orange



CIC believes in the entrepreneur. We recognize that invention propels innovation, density spurs collaboration, and a shared purpose drives a thriving community. CIC provides a home from which to work, allowing innovators to easily access resources and create substantive, positive global impact. Request to chat with a workspace expert about CIC’s flexible workspace offering, or try out a complimentary, one-time day of coworking.

Event Schedule

January 17, 2023
6:00 pm ET
In-person registration and networking
7:00 pm ET
ENET Chairperson's announcements
7:10 pm ET
eMinute Pitch
Up to 3 Startup pitches
7:25 pm ET
Expert Panel
Expert speakers on the night’s topic
8:10 pm ET
Q & A
Moderator and Audience Q & A with the speakers
8:30 pm ET
Panelists will be available afterward for responses to individual questions.


Soni Ameeta

Ameeta Soni

President, Altek Consulting & Interim CMO, Technology Companies

Ameeta has held many roles with technology startups – marketer, founder, consultant, investor, board member, and advisor. She co-founded fitness app provider FitTrace and founded PLM software company Aanza, RFID technology services company Aanza AutoID Group, and management consulting firm Altek Consulting. She serves on Maroon Venture Partners Fund’s investment committee and holds board roles with several portfolio companies. Ameeta was CMO at engage2learn, PlatformQ Health, and VFA (Fortive). Her interim CMO assignments include Assemble Systems (Autodesk), DocASAP (Optum), and She is the past chair of the MIT Enterprise Forum Cambridge, a Charter Member at TiE Boston, and an advisor to several early-stage companies. She received her MBA from the University of Chicago.

Hillier Arthur

Arthur Hiller

CEO, Amasa Therapeutics; CEO, Antyllus Therapeutics; Commercial strategy consultant

Arthur Hiller is a Boston-based biopharma executive. Over the last decade, he has been CEO of two early-stage companies in the areas of drug discovery and cardiovascular medical devices. He currently provides consulting and business advisory support and serves in fractional senior executive operating and mentoring roles for a wide range of start-up and early-stage companies in the Boston area. His career spans more than 35 years of experience across a wide range of functional areas and sectors of the life sciences and healthcare technology industry, where he has held executive positions in general management, marketing, sales, sales management, and business development at Millennium Pharmaceuticals, Inc., Merck and Co, and two other large, multinational pharmaceutical companies.

Malpartida Hose

Jose Malpartida

Chief Product Officer, Latino Tech Executive

Jose Malpartida is a seasoned technology executive with a track record of envisioning and executing forward-thinking products and experiences. He most recently served as CPO of Aura, a digital security and intelligent safety solutions company. Before that, Jose was CPO of Bond, an innovative personal security startup. Other product leadership roles include building international product management teams and launching new growth categories for Wayfair, as well as launching and scaling Amazon’s Marketplace and Fulfillment by Amazon (FBA) businesses in Mexico. Jose received his MBA from Tuck School of Business at Dartmouth College.

Moderator & Organizers


Millie Kwan

President, The WSI Touch; Chair, ENET

Millie is Founder and President of The WSI Touch, a digital marketing agency that has been serving small to medium-sized businesses in Greater Boston since 2009. Millie has over 20 years’ experience in IT development, management, education and research. She received her Doctor of Business Administration degree from Boston University and M.S. in Computer Science from Washington University in St Louis. She has taught at Babson College, University of Hong Kong and Boston University. She has published research on knowledge management, process redesign and workflow management. In her early career, she specialized in the field of library automation and has led the implementation of various library systems for the University of Rhode Island, the HELIN Library Consortium of Rhode Island, and Washington University in St Louis.

Frechette Roger

Roger Frechette

PhD, Principal and Founder, NEPAssociates, LLC

Roger is a life sciences consultant/advisor, helping early-stage life science companies to succeed and to grow. His work with clients leverages an extensive global network and multi-disciplinary insights derived from >20 years of experience in the business of life sciences, calibrated with an extensive science background. His career has encompassed success as a business executive, project/alliance manager and entrepreneur, and as a scientist, including leadership of discovery/preclinical development teams resulting in two FDA approved therapeutics. Roger has been a volunteer with Boston ENET since 2014, in addition to supporting start-ups as a mentor with MassBio, and other Greater Boston Area entrepreneur support groups.  He also a mentor with 12Ronnies, a global early-stage startup mentorship organization.

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