Market Assessment for Entrepreneurs

September 21, 2021 | 7:00 pm - 8:30 pm ET | Online Webinar

Speaker Slides

Market Assessment for Entrepreneurs

Ted Newill, President and CEO of Medical Device Success

Humanizing Technology through Storytelling

John Henry Scott III, Founder & CEO, Chart to Heart, Inc.

Market Assessment Playbook

Margaret Bouse, Senior Vice President, O V Loop, Partner and GM, Sopra Solutions, LLC

Many exciting new products have multiple applications.   To assess new markets, entrepreneurs need to balance multiple considerations such as importance to the customer, market size, ease of sales, development/deployment costs and product differentiation.  This session will discuss how experts prioritize these elements of a market assessment and their advice on how to approach a market assessment project.  This is intended to guide entrepreneurs in choosing which markets to target first and identify the keys to success as they go to market with their target customers.


6:00 – 7:00 PM – Networking on Zoom

7:00 – 7:10 PM – ENET Chairperson’s announcements

7:10 – 7:25 PM – eMinute Pitch – Up to 3 Startup companies’ presentations

7:25 – 8:10 PM – expert speakers on the night’s topic

8:10 – 8:30 PM – Moderator and Audience Q & A with the speakers

8:30 – 9:00 PM – Networking on Zoom (meet with speakers & moderator)

(all times are USA Eastern Daylight time)

A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.


Margaret Bouse, Senior Vice President, O V Loop, Partner and GM, Sopra Solutions, LLC

Margaret has a long track record of leading new market development and launches in the media and technology sectors. Her executive leadership roles have spanned fintech, identity, security, and biometrics for large-scale, multi-party ecosystems and platforms scaling to hundreds of millions of users. She has been mentoring technical founders for more than a decade, and her corporate roles have included COS at Idemia – Digital Identity, Head of Market Development at MorphoTrust, and multiple CMO / head of marketing roles including as co-founder and partner at Sopra Solutions. She has more than ten domestic and international patents in customer experience and identity technologies and has developed more than a dozen trade secrets in encryption, business processes, and algorithms.

John Henry Scott III, Founder and CEO, Chart to Heart, Inc.

Having partnered with diverse teams in over 43 countries, John is a trusted adviser to CEO’s, Entrepreneurs, Senior Military Officers, Corporate Executives, Government Officials, and leaders at all levels. His unique ability to bridge the gap between a firm’s strategic priorities, and the people who do the work, have produced effective company cultures, sustainable results, business growth, returning clients, and improved employee engagement across multiple industries. John’s keen business acumen, storytelling prowess, optimism in the face of adversity, and ability to connect with people are just a few of the contagious characteristics in John’s toolbox.

Ted Newill, President and CEO of Medical Device Success

Ted has over 35 years of experience as a successful medical device marketing, sales and operations executive. Many of the companies he worked for were start-ups and/or emerging growth companies with new concept technologies. He began his career as a sales representative for a division of the AHSC. He progressed through positions of greater responsibility at several medical device companies including marketing management, international sales management, VP of Sales, VP of Sales & Marketing and President US operations. Currently, Ted is the President and CEO of Medical Device Success. Medical Device Success is a consultancy that works with small to medium sized MedTech companies in the areas of strategic and tactical planning primarily in marketing and sales. He is also the host of the Medical Device Success Podcast and Video Cast (over 25,000 downloads).  And, he recently created a community called MedTech Leaders.

Moderator and Organizer

Peter Kirkwood, Strategy Advisor at InformedHC

Strategy leader with proven ability to accelerate growth with a focus on important triggers/levers from planning to execution.  Experience includes technology, Identity Protection, Public Security, Biometrics, Video Analytics, Data Privacy and Engineering Software/Healthcare. Builds strong teams and solves complex problems to meet business objectives and customer/client expectations. Leverages excellent interpersonal, analytical and project management skills to drive impact across matrix organizations. Effectively communicates/collaborates across all levels of internal/external stakeholders.  With specialties in: Market Analysis/Relevancy – Product/Service Lifecycle – Emerging Markets Business Plan Development – Competitive Analysis – Business Models/Projections Investment Prioritization – Capability/Resource Analysis – Innovation/Creativity Problem Resolution – Matrix Influence/Accountability – Executive Communication Market Trends – Request for Proposal (RFP) – Government Grants/Proposals Cross-Functional Team Leadership – Financial Analysis – Strategic Campaign Development.

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