Making Your Pitch a Money Magnet

April 9, 2019

Speaker Slides

Understanding the Startup Pitch Process

Jason Allen, Vice President – Investments, MassVentures

Making Your Pitch a Money Magnet for Investors

David Verrill, Founder/Managing Director, Hub Angel Investment Group, Chair Emeritus--Angel Capital Association: Hub Angels

Making Your Pitch a Money Magnet – What Investors Look For

Sheela Sethuraman, Founder & CEO, CueThink.

One of the most obvious and challenging key requirements for the success of an early stage entrepreneurial company is securing funding. Our Boston ENET April 9th meeting is focused on learning how to win potential investors with the right pitch deck and presentation. The investor presentation is your primary vehicle for conveying an organized thought process to investors about your business, team, and pathway to success. Entrepreneurs need well-conceived investor presentations and executive summaries to get the attention of investors and build interest in their business.   We will also focus on how companies can build a value proposition which will enable an entrepreneur to raise value, a critical step prior to raising money.  We have two excellent speakers for that evening, two are active angel investors. Our 3rd speaker is a founder CEO who has received seed and angel funding, who will speak to some of things that were most important in her pitch to enable her to gain angel funding.

Our moderator is one of “Boston’s 20 top startup lawyers” and ENET chairman.

Join us for an exciting and informative evening of informative presentations and networking.


6:00-7:00 PM – Registration & Networking

7:00-7:10 PM – ENET Chairman’s Announcements

7:10-7:25 PM – eMinute PITCH – up to 3 startups give a 90-second elevator pitch

7:25-8:15 PM – Expert speakers on the night’s topic

8:15-8:30 PM – Audience / Speaker Q & A

8:30-9:00 PM – Final networking, including meeting speakers

A question and answer session follow the presentation, and panelists will be available afterwards for responses to individual questions.  As with every ENET meeting you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterwards.


David Verrill, Founder/Managing Director, Hub Angel Investment Group, Chair Emeritus–Angel Capital Association: Hub Angels currently manages a portfolio of more than 40 companies across six funds. The Hub funds and Members have invested more than $40 million in a broad range of sectors including Mobile/Media, Internet/Web Services, Software, Life Sciences, and Electronics/Industrial. David’s professional career began as a research scientist at the Center for Blood Research in Boston focusing on the MHC of genetically engineered mice. After receiving his master’s degree from Sloan in 1987, he spent a decade at MIT raising capital from industry and facilitating technology transfer. David still holds a partial appointment at the MIT Initiative on the Digital Economy. In 1996 he joined Xerox as Manager of International Sales and Business Development for the Adaptive Products Division before it was sold. In 1998 David joined third party marketing firm Winchester International Group as Managing Director. In 2000 Winchester helped found the Hub Angels, an early stage investment group in Boston. David sits on the Boards of several Hub portfolio companies, and is Chair Emeritus of the Angel Capital Association. David was educated at Bowdoin College and the MIT Sloan School of Management.

Jason Allen, Vice President – Investments, MassVentures, a venture capital firm focused on fueling the Massachusetts innovation economy by funding early-stage, high-growth Massachusetts startups as they move from concept to commercialization.  In this role, Jason sources and executes new investment opportunities, manage investments in portfolio companies, and engage with the Massachusetts entrepreneurial and innovation community. Prior to MassVentures, Jason was at Launch Capital where he focused on sourcing and evaluating new investments across industry verticals.  Jason is an experienced operator in SaaS, B2B enterprise software, and marketplace companies. Over the course of his career, he has overseen sales, marketing and business operations at emerging technology companies. Most recently, he served as general manager of Ovia Insights, a division of Ovia Health, where he led sales and marketing efforts. Jason has also worked as the Director of Inside Sales at Attivio—a natural language processing, AI powered search and text company.

Jason earned a J.D. from Northeastern University School of Law, a Master of Theological Studies from Harvard Divinity School, and a B.A. from Denison University.

Sheela Sethuraman, CueThink.  Sheela as over 20 years of experience in building and implementing educational technology solutions in K-12 classrooms. At CueThink, Sheela and her team have successfully taken the vision of a peer platform for math problem solving and built and deployed a scalable application to foster critical thinking and collaboration skills. As Founder and CEO, Sheela has been instrumental in securing $3MM from the National Science Foundation, NewSchools Venture Fund, MassVentures and angel investors. She has been successful in fostering partnerships with leading Math groups and selling to school districts across the country. Prior to CueThink, Sheela was Project Director at Pearson Education and before that, she was Director of Technology at CAST, where she spearheaded numerous technical products including CAST eReader and Thinking Reader. Sheela has been a member of various consortiums such as Web Access Initiative (WAI), National Instructional Materials Accessibility Standard (NIMAS) and Open eBook Forum. She has also been a podcaster for the Stanford Business School’s Center for Social Innovation.


Robert Adelson, business and tax attorney, partner at Boston law firm of Engel & Schultz LLP, and Chairman of The Boston Entrepreneurs’ Network.  Rob has been an attorney for over 30 years specialized in business, tax, stock and options, employment, contracts, financing, trademarks and intellectual property.  Rob began as an associate at major New York City law firms before returning home to Boston in 1985 where he has since been a partner in small and medium sized firms before joining his present firm in 2004.  Rob represents entrepreneurs, start-ups and small companies, independent contractors and employees and executives. Rob is a frequent speaker on business law topics and author of numerous articles published in Boston Business Journal, Mass High Tech and other publications. He has been named among the “Top 20 Boston Startup Lawyers” by, a website that provides tools for entrepreneurs. Rob has been on the ENET Board since 2002, was Vice Chair 2005-2009, and ENET Chairman since 2009.  He was also a Co-Founder and Board member of the 128 Innovation Capital Group (2004 -2015). In 2016, he received the IEEE USA Professional Achievement award for “extreme dedication to the entrepreneurship community.” He holds degrees from Boston University, B.A., summa cum laude, Northwestern University (Chicago), J.D., Law Review, and New York University, LL.M. in Taxation. His website –

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