Idea Validation & Market ResearchOctober 3, 2023 | 7:00 pm - 8:30 pm ET | Science and Technology Center, Lasell University, Newton, MA REGISTER!
Product Development and Launch
Karen Benedek, Primaira
Financing The Project, Attracting Talent, Pricing
Rick Clemon CPA, CGMA, Founder Clemon Consulting
From Idea to Impact – Finding Product-Market Fit
Damien Cabral, Co-Founder and Partner at TribalVision
Attendees will have the option to join us in-person at Lasell University, Newton, MA or online via Zoom.
The first step in becoming a successful Start Up is Validating your ideal. ‘ How to Validate Your Idea?’ will touch on the key elements of ensuring there is a market for product, you have the correct business model, and the right product features.
Damien will be speaking on Marketing: How to determine the Serviceable Addressable Market, Minimal Sellable Market, Product launch.
Rick will focus on how to finance the project, attract the correct talent, and price the product or service.
Phil makes it real, discussing methods for designing the product, how to test to industry expectations, how to launch to production.
Event ScheduleOctober 3, 2023
Richard ClemonPartner, Clemon Consulting
Rick is uniquely positioned to support his clients and their executives, boards and investors having been a CFO of VC and PE sponsored companies for the past 10 years of his aggregate 28+ years’ experience. He focuses on growth initiatives, buy- and sell- side M&A, market/product development, operations, business scalability, transactional- and technical- accounting and taxation to add-value by working collaboratively across the enterprise landscape. He understands that accounting supports and informs but does not drive business decisions and uses budgeting and forecasting, modeling, cash flow management, process improvement, KPIs, compliance, financial reporting and systems as components in his toolbox.
Rick’s industry experience spans the technology, aerospace and defense, manufacturing, biotech, CMOS Sensor, consumer electronics and med-tech industries. He has effectively worked with seed stage, venture capital (VC) & private equity (PE) backed companies as well as US SEC and internationally listed organizations. Size of businesses have ranged from pre-revenue start-ups to multi-billion-dollar annual revenue global enterprises.
He is viewed as a strategic thought leader, CFO and cross-functional business partner to the executive suite, board, investors and leadership team.
Phil CarboneOwner at Primaira
Primaira, LLC provides product development, engineering research and specialized testing to amplify innovation in the appliance, consumer products, health & safety and military industries.
At Primaira, we work at the boundary of science and engineering to create high performance products that heat, cool, dispense, burn, clean, sterilize, radiate, react, or move.
We make sure your products have unique performance and customer benefit, so you leave the competition far behind.
We delve into the technical details so you can focus on the business opportunity.
Damien CabralPerformance Marketing & Brand Growth Executive
Performance Marketing and Brand Growth Executive. Strategic leader and data-focused decision maker who employs market intelligence, technical capabilities and industry thought leadership to drive marketing performance, generate new business and increase revenue. Co-founded TribalVision, a forward-thinking alternative to traditional advertising agency models.
I’m passionate about solving complex business problems with new marketing solutions, and developing concise, clear strategies that engage audiences and create demand. I’ve got an entrepreneurial mindset, and partner with B2B and B2C clients to address both sales and marketing needs, striking an effective balance between lead volume and lead quality. My expertise includes marketing automation and leveraging paid and organic social campaigns, paid search, ABM, CRM and full-funnel optimization to increase ROI and achieve results.
Moderator & Organizer
Dan SkibaManaging Director, Skiba Advisory Associates
As a Product Development Company Executive, I provide strategic leadership in product innovation and managing global teams, delivering award-winning products to the international market. My ability to problem solve, direct the entire product development lifecycle, and gain commitment to a common goal have driven faster release of products and market penetration. By building synergies across all Product Life Cycle disciplines, we have delivered products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.