How to Use Strategic Alliances to Build Your Company

March 16, 2021

Speaker Slides

What’s Past is Prologue: Of Shakespeare & Strategic Alliances

Greg Johnson

Collaboration and Strategic Partnership Agreements

Kevin Jerome Madden

For today’s entrepreneur – who faces high hurdles to funding, ever increasing competition, thin barriers to entry, and shortened cycles from invention – strategic alliances, partnerships, licensing, and channel strategies have become key to enable startups to grow, gain market share, and compete. For the startup company, your strategic partner can be your first source of outside funding, the beta tester of your product or service, source of credibility for your first angel or venture capital investment round, and your first marketing channel. Meet the entrepreneurs who have each formed successful strategic partnerships multiple times and are willing to show you how it’s done.


5:30 – 6:45 – Networking on Grapevine Network

7:00 – 7:10 PM – ENET Chairperson’s announcements

7:10 – 7:25 PM – eMinute Pitch – Up to 3 Startup companies’ presentations

7:25 – 8:10 PM – expert speakers on the night’s topic

8:10 – 8:30 PM – Moderator and Audience Q & A with the speakers

8:30 – 9:00 PM – Networking on Grapevine Network

(all times are USA Eastern Daylight time)

A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.

Panel Members

Gregory Johnson, CEO Sapient Global Solutions

CEO and business leader with two decades of leadership experience spanning Fortune 500 and start-up environments in health and wellness, device manufacturing, insurance, and financial services. Known for delivering organizational transformation (e.g., American Express) through enterprise-wide sales and strategy leadership, general management, and business development/innovation initiatives. Noted university lecturer and keynote speaker at hundreds of health & wellness and financial services conferences, focusing on business innovation and leadership development.

Kevin Jerome Madden, Private Equity | M&A Lawyer at Morrison & Foerster.

I advise private equity and public and private company clients in a wide variety of industries, including technology, life sciences and manufacturing from start-up through IPO on a broad range of financing, M&A, and commercial transactions, including:

  • Company formation;
  • Growth and venture capital transactions;
  • Mergers and acquisitions;
  • Public and private offerings of securities and general securities law advice;
  • General corporate matters; and
  • Commercial contracts, including licensing agreements, non-disclosure agreements, and development, supply and consulting arrangements.

Ken Kavanaugh, Senior Director, Strategic Partnerships at Hydrogen

Strategic development executive with hands-on experience in all elements of strategic planning, business development, acquisitions, joint ventures, partnerships and product launches. Generated $400M+ in revenue and closed dozens of transactions over the years. $1B+ M&A deal volume.


Mai Zymaris, Associate @ Morrison & Foerster and ENET volunteer

Mai is a Boston-based corporate and IP transactional attorney, represents life sciences and high-tech companies at every step of their business: incorporation, licensing, collaboration & strategic agreements, exit strategies, and IPO. Mai received her JD from Boston College Law School and her LLM from Harvard Law School. Born and raised in Vietnam, Mai possesses local knowledge and market savviness in Asia. She has also built an extensive network there. In 2015, She founded VietChallenge, the most prestigious and largest startup competition for Vietnamese entrepreneurs as well as non-Vietnamese entrepreneurs with plans to expand into the Vietnamese market. Over the past five years, VietChallenge has helped elevate more than 800 startups, startups who have now raised more than $8 million from investors.

Co-Organizer and Moderator:

Dan Skiba, Managing Director Skiba Advisory Associates, VP Printed Electronics Chasm Advanced Materials, Vice-Chair Meetings Boston ENET

As a Product Development Company Executive, I provide strategic leadership in product innovation and managing global teams, delivering award-winning products to the international market. My ability to problem solve, direct the entire product development lifecycle, and gain commitment to a common goal have driven faster release of products and market penetration. By building synergies across all Product Life Cycle disciplines, we have delivered products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.

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