How to Build Your Product on Time and in Budget

January 5, 2021

Speaker Slides

Using UX to Guide Your Startup to Product Success

Peter Winston, CEO, Integrated Computer Solutions (ICS)

Quality Product Planning

Laura Tenney, Director of Software Engineering, Dell Technologies |Storage Products

You have validated your idea, built a team, and have funding. This session will focus on expeditiously bringing your product to market cost-effectively. Core topics will include; User Experience, Design Segmentation, Quality Assurance, and Performance and Scalability Testing.

Whatever product you are building, the User Experience defines its acceptance. Customers expect the product’s technology to work and count on the interface to make it easy to use and delight their employees. The panel will discuss converting UX requirements into exceptional product experiences.

Design Segmentation will review what parts of the system perform different functions, the trade-off between hardware and software solutions. Does the solution contain IP which must be developed in-house, or could the IP be purchased or subcontracted? The panel will discuss these topics and what are the best of class design methodologies today?

Quality is job 1, closely followed by scalability and performance. It is one thing to produce Proof Of Concept and Prototype quantities. It is entirely different to build mass production quantities or support tens of thousands of Users. The panel will discuss creating and testing quality early in the product development cycle. The importance of regression testing and revision control to enable quick problem resolution and product quality.


5:30 – 6:45 – Networking on Grapevine Network

7:00 – 7:10 PM – ENET Chairperson’s announcements

7:10 – 7:25 PM – eMinute Pitch – Up to 3 Startup companies’ presentations

7:25 – 8:10 PM – expert speakers on the night’s topic

8:10 – 8:30 PM – Moderator and Audience Q & A with the speakers

8:30 – 9:00 PM – Networking on Grapevine Network

(all times are USA Eastern Daylight time)

A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.

Panel Members:

Peter Winston, CEO, Integrated Computer Solutions (ICS)

Peter Winston is CEO and founder of custom software development firm Integrated Computer Solutions, Inc. (ICS) and its user experience (UX) design agency Boston UX. Since 1987, ICS has designed, developed and deployed powerful applications and transformational products that feature intuitive interfaces on touchscreen and embedded technology. In the past five years, Winston has evolved the company to encompass other leading-edge technologies, including machine learning and robotics, and voice and gesture recognition to fuel growth. Today, the global company excels in the areas of embedded, desktop, mobile, and IoT development and UX design, and has developed everything from regulated medical devices to commercial restaurant equipment. Customers include Fortune 1000 companies like Boeing and Intel, as well as small and midsize firms looking to disrupt their industries.

Anupam Koul, Board President Envisage, Inc., Envisage, Inc…caring delivery of superior solutions (TM)

Anupam is an entrepreneur, investor, adviser, mentor and hands-on business operator. His background includes an interesting mix of product development and professional services. He has helped build and deploy many successful global products and technologies, as well as built more than one best-in-class global professional services and engineering businesses from the ground-up. Currently, Anupam is a board member at Cultivate Care Farms, and is President of the Board at Envisage where he is tasked with being a strategic advisor to the CEO.

Envisage is a trusted partner to many clients for delivering on complex technology solutions. Our resources provide hands on expertise and strategic consultation that enable firms to complete projects efficiently and more effectively. For more than a decade now, we have demonstrated our expertise and proven our capability through a passion for delivering quality solutions, outcome certainty and transparency to our partners.

Specialties:  Information Technology, Enterprise Software, Implementations, Integration, Data, Business Intelligence, Cloud Modernization, Product Development, Embedded Systems & Hardware

Values:  Quality, Integrity, Transparency, Consistency, Hard Work & Service

Laura Tenney, Director of Software Engineering, Dell Technologies |Storage Products

Laura is an experienced engineering leader who enjoys developing and leading high-performing organizations, with a focus on strategic process improvements and on-going team development. With 30 years of experience in the industry, Laura has been a leader in software companies that range from startups to multinational businesses such as Xerox and McKesson, and worked in markets that include networking, workforce management, optical character recognition, and health care. Laura enjoys driving positive change, solving challenging problems, and building products that meet or exceed customer expectations. Currently Laura is helping lead the development of the first hardware independent containerized UFS64 File System at Dell Technologies where she has been working for the past 6 years.

Organizer and Moderator:

Dan Skiba, Managing Director Skiba Advisory Associates, VP Printed Electronics Chasm Advanced Materials, Vice-Chair Meetings Boston ENET

As a Product Development Company Executive, I provide strategic leadership in product innovation and managing global teams, delivering award-winning products to the international market. My ability to problem solve, direct the entire product development lifecycle, and gain commitment to a common goal have driven faster release of products and market penetration. By building synergies across all Product Life Cycle disciplines, we have delivered products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.

get involved. be a volunteer!

Help us organize startup events and speaker panels.

our sponsors

CIC Logo Inno Horizontal Orange
Boston Consultants' Network logo
Fish & Richardson logo
Gesmer UpdeGrove, LLP logo
Lasell University Logo
Microsoft Technology Centers logo

become a sponsor

Sponsor our startup events to support the tech and life sciences startup community.

sign up for our newsletter

Get startup event announcements and updates.

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact