Going to Market, Every Entrepreneur’s Goal
November 4, 2025 | 7:00 pm - 8:30 pm ET | Lasell University Science and Technology Center, Newton MA USA Register!
Turning a great idea into a market success takes more than innovation—it takes the right strategy. Join us for an engaging 60-minute presentation on Go-To-Market (GTM) strategies and frameworks that will equip you with the tools to launch, grow, and sustain momentum. In this fast-paced session, you’ll uncover how to position your product effectively, build compelling messaging, align sales and marketing, identify target customers, and accelerate adoption. We’ll walk through proven GTM frameworks, real-world examples, and practical steps you can apply immediately to strengthen your next launch. Whether you’re a founder preparing to introduce a new product, a marketer refining your playbook, or a leader aiming to scale efficiently, this session offers insights you can’t afford to miss. Reserve your spot today and gain actionable strategies to outpace the competition and turn your vision into a measurable market impact.
Event Schedule
November 4, 2025Speakers
Don Drury
STRATEGIC GTM ADVISORI help organizations optimize the productivity and impact of their Go-to-Market teams. As a certified GTM OS Partner, I focus on optimizing Revenue Growth for both new customer acquisition and expansion sales.
I have been a proponent of the power of aligning internal teams to drive revenue since very early in my career (way before it was fashionable or “table stakes” for success). As a practitioner in various roles, I was adamant about not launching a product without ensuring the organization was ready to market, sell, and support it. At Kronos we proved in the early 2000’s the impact of industry focused playbooks, driving increased pipeline and revenue for multiple acquired products between fourteen and twenty-two percent. As a consultant with Sirius Decisions, I was embedded in cross-functional Revenue Growth Assessment projects to optimize demand generation and sales performance, and customer success.
Since launching Drury Advisors in 2018 my work has continued this same focus on aligning cross-functional teams around accelerating revenue growth leveraging shared messaging, plays, and metrics.
In July of 2025 I became a GTM OS certified partner and launched GTM Applied in recognition of the fact that thousands of business leaders read and comprehend best practice models and frameworks, but many need help executing these with a focus on revenue growth. The world changes, but these fundamental truths remain the same!
Moderator
Dan Skiba
Vice President, CHASM Advanced MaterialsAt CHASM Advanced Materials, my leadership in engineering management and product development has been instrumental in steering projects that align with our mission to drive innovation within the printed electronics industry. Partnering with global teams, we’ve accelerated product releases and enhanced market presence, reflecting my commitment to achieving shared objectives.
As Co-Chair at The Boston Entrepreneurs’ Network, my focus on strategic planning and execution has fortified networks, fostering the growth of tech and life sciences startups. My proficiency in complex project management and cross-disciplinary collaboration has consistently led to optimized product utilization and integration, ensuring engineering excellence and international resource efficiency.
The venue for this event is Lasell University Science and Technology Center. Navigate to 11 Central Street in Newton MA. This will bring you to the parking lot of the Science and Technology Center. See the map below – park, go up the ramp on the right side of the building, at the top turn left and enter through the glass doors.
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