Go to Market Strategy

November 15, 2022 | 7:00 pm - 8:30 pm ET | CIC, One Broadway, Cambridge, MA 02142

Speaker Slides

Go to Market Strategy

Scott Weiler, Growth Consultant | Chief Marketer | Brand Builder | Customer Experience Leader, Weiler Group LLC

A recording of this webinar is available for ENET members only at https://bostonenet.org/past-webinar-recordings. Learn how to become a member here!



Attendees will have the option to join us in-person at the Cambridge Innovation Center (CIC) in Kendall Square, Cambridge, MA or online via Zoom. Use the link below to register!

Many start-ups have unique a product or service. These start-ups are rarely founded by or have marketing experts in the company during the early stages. This Go To Market Strategy presentation will provide you the key elements, procedures, and templates reviews to confidently commercialize your company.

More information: In-person Participation (check-in begins at 6:00 PM):
LOCATION: CIC, One Broadway, Cambridge, MA 01803 – a valid picture ID is required to enter the building!
TRANSPORTATION: Across the street from Kendall Square T station on the Red Line.
PARKING: Low flat rate parking available after 5pm.
REFRESHMENTS: Pizza will be served.

Online Participation: Zoom links will be sent to all registrants after registration.

Cost And Reservation: This event is free for ENET members, $5 for CIC members and $10 for non-members. ENET members will also have the opportunity to view a recording of this webinar if you are unable to attend or wish to view it again. Click here to learn how to become a member.

To expedite sign-in for the event, we ask that everyone — members as well as non-members — pre-register. If you cannot pre-register, you are welcome to register in person at the door while seats are available.

Venue Sponsor

CIC logo

CIC believes in the entrepreneur. We recognize that invention propels innovation, density spurs collaboration, and a shared purpose drives a thriving community. CIC provides a home from which to work, allowing innovators to easily access resources and create substantive, positive global impact. Request to chat with a workspace expert about CIC’s flexible workspace offering, or try out a complimentary, one-time day of coworking.

Event Schedule

November 15, 2022
6:00 pm ET
Registration and Networking
In-person Registration and Networking
7:00 pm ET
ENET Chairperson's announcements
7:10 pm ET
eMinute Pitch
Up to 3 Startup pitches
7:25 pm ET
Expert speakers on the night’s topic
8:10 pm ET
Q & A
Moderator and Audience Q & A with the speakers
8:30 pm ET
Panelists will be available afterward for responses to individual questions.


Weiler Scott

Scott Weiler

Growth Consultant | Chief Marketer | Brand Builder | Customer Experience Leader, Weiler Group LLC

Innovative revenue growth consultant and former chief marketing and customer experience leader with deep expertise in customer segmentation, engagement, retention and loyalty. Leader of GTM (go-to-market) transformations, with emphasis on targeting and end-to-end pipeline performance. Highly engaged and collaborative executive team member and committed developer of performance-marketing teams. Brand champion who leads the cross-functional approach to strategic brand positioning and awareness campaigns that deliver smart results. Always-learning, data-driven practitioner, leveraging transactional and appended data and insights.

Moderator & Organizer

Skiba Dan

Dan Skiba

VP Printed Electronics, Chasm Advanced Materials; Vice-Chair, Boston ENET

As a Product Development Company Executive, I provide strategic leadership in product innovation and managing global teams, delivering award-winning products to the international market. My ability to problem solve, direct the entire product development lifecycle, and gain commitment to a common goal have driven faster release of products and market penetration. By building synergies across all Product Life Cycle disciplines, we have delivered products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.

Register Now!

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If you encounter a problem with online payment, please contact info@bostonenet.org.

REFUND POLICY: If you cancel your registration before the event, ENET will refund your registration fee in the form of a credit towards a future ENET event.



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