Essential Tips for Startup Networking and Communications

September 20, 2022 | 7:00 pm - 9:00 pm ET | Microsoft Technology Center, 5 Wayside Road, Burlington, MA & Online

Speaker Slides

Effective Networking

Diane Darling, Principal Consultant, Coach, Author & Professional Speaker

Networking for Entrepreneurs

Magdalena Leszczyniecka, PhD, MBA, President and CEO, STC Biologics

Networking to Help Your Fundraising Efforts

Daniella Silva, Assistant VP. Capital Advisors Group

Getting the Message Right with Written Communications

Lauren Perna, CEO, Head Writer, Lauren Perna Communications

A  recording of this webinar is available for ENET members only at https://bostonenet.org/past-webinar-recordings. Learn how to become a member here!

 

 

092022 PanelBoard 2

Attendees will have the option to join us in-person at the Microsoft Technology Center in Burlington, MA or online via Zoom.

While the notion of the “SELF MADE ENTREPRENEUR” is often used to describe successful startup founders, this is not really an accurate description of a typical company Founder (or Co-Founder). The reality: entrepreneurship is a team sport. Every new entrepreneur needs help – help from advisors, mentors, co-founders, early team member hires (and later hires), investors, business partners, lawyers, contractors, etc.  Even seasoned, serial entrepreneurs need help.

How does our intrepid entrepreneur find the right people to help with different insights and activities at each stage of a startup’s development?  The simple answer: founders have to share their startup story – in person, by email and phone, by social media messaging and outreach, by press releases to local, national and global outlets, etc.  Whether a profound introvert or a gregarious extrovert, or anything in between, telling a compelling story is an essential tool for collecting all of the people and companies that will be needed to succeed as a “self-made entrepreneur”.

Join our panel of expert communicators to learn how the Pro’s do it.

More information:

This is a hybrid event. You may choose to participate in-person or online.

In-person Participation (check-in begins at 6:00 PM):
LOCATION: Microsoft Technology Center, 5 Wayside Road, Burlington, MA 01803.
PARKING: Free parking is available.
REFRESHMENTS: Pizza will be served.
COVID POLICY: You are required to provide proof of vaccination or self-attest to having received a negative COVID-19 test within the previous week via HealthCheck. Attendees who do not upload proof of vaccination must wear a face covering onsite.

Online Participation:
Zoom links will be sent to all registrants after registration.

COST AND RESERVATIONS: This event is free for ENET members and $10 for non-members. Click here to learn how to become a member. To expedite sign-in for the event, we ask that everyone — members as well as non-members — pre-register. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register in person at the door while seats are available.

Event Schedule

September 20, 2022
6:00 pm ET
Networking
Networking and refreshments
7:00 pm ET
Introduction
ENET Chairperson's announcements
7:10 pm ET
eMinute Pitch
Up to 3 Startup pitches
7:25 pm ET
Expert Panel
4 expert speakers on the night’s topic
8:10 pm ET
Q & A
Moderator and Audience Q & A with the speakers
8:30 pm ET
Networking
Panelists will be available afterward for responses to individual questions.

Panel Speakers

Perna Lauren

Lauren Perna

CEO, Head Writer, Lauren Perna Communications

Lauren Perna is the CEO and Lead Writer of Lauren Perna Communications, a Boston-based writing company that focuses on content creation and copywriting for clients in the life sciences, healthcare, and mental health industries.  They also specialize in LinkedIn content creation and training.

Lauren started her company in 2020 after several years of freelancing. Before that, she spent nine years at MassBio, where she led initiatives to help life sciences companies raise their visibility. She is deeply engaged with her community as an elected Town Meeting Member, a Chapter Leader for the Women’s Business League Neponset Valley Chapter, and a Board Member for the Dedham Square Circle. Lauren is also a published mental health writer and fierce advocate for mental health awareness and care.

Lauren received her Bachelor of Arts from Fordham University. She also holds a certificate in Digital Marketing and completed the Emerging Leaders Program from UMass Boston. Lauren lives in Dedham, MA, with her partner, his son, and their dog. She enjoys spending time at their vacation house in the Lakes Region of NH.

Silva Danielle

Danielle Silva

Assistant VP. Capital Advisors Group

Danielle Silva is Assistant Vice President at Capital Advisors Group (CAG). CAG is an institutional investment advisor that helps companies manage their corporate cash. Additionally, the firm assists companies in securing debt funding. Danielle focuses on business development in the Northeast and Mid Atlantic regions for life science and tech companies. Prior to CAG, Danielle led life science business development for SVB Analytics, which was the buyside advisory and valuations group at Silicon Valley Bank. Danielle was also one of the founders of Life Science Nation, a company that helps early-stage life science companies raise equity funding. Danielle began her career at Brighton House Associates where she raised capital for alternative investment vehicles such as venture capital, private equity, and hedge funds.

Darling Diane

Diane Darling

Principal Consultant, Coach, Author & Professional Speaker

To overcome her fear of public speaking, Diane Darling took acting and stand-up comedy classes. That out-of-the-box and strategic mindset have been a contributing factor to her success. She was even the commencement speaker at MIT Charm School (yes, there is such a thing).

McGraw-Hill commissioned her to write the definitive book on networking called The Networking Survival Guide, which was published in April 2003 and went into a 2nd printing just 90 days after the book hit the shelves. Her books are collectively in 9 languages.

Her travels include all seven continents and approximately 60 countries. She has lived in the Philippines, Thailand, Colorado, Indiana, Washington DC, Alabama and now in Boston, MA. She is a member of the Chief Executive’s Club of Boston, is the past president for the Association for Talent Development in Boston, and a founding member of 20/20 Women on Board.

Her hobbies include traveling, watching football, reading, knitting, learning new technologies, attempting to play tennis, and camping in Maine.

Leszczyniecka Magdalena

Magdalena Leszczyniecka

PhD, MBA, President and CEO, STC Biologics

Magdalena founded STC Biologics Inc. in 2009 with a goal to bring biosimilar products to patients who cannot afford branded equivalents. Since 2009, STC has worked on four biosimilar antibody products, some being developed in-house and others for STC’s partners. Magdalena has a broad drug development experience in small molecules and various biologics; she gained start up experience prior to STC working for venture capital firms: Flagship Ventures and Atlas Ventures. She has led the development of MM-121 and anti-HER3 antibody programs at Merrimack Pharmaceuticals. In 2002, she started her scientific career at Novartis Pharmaceuticals as a project leader for two oncology development products.  She received her Ph.D. from a joined program between Columbia University and NYU, an MBA from Babson College, and a B.S in Biochemistry from Rutgers University.

 

Moderator

Frechette Roger

Roger Frechette

PhD, Principal and Founder, NEPAssociates, LLC

Roger is a life sciences consultant/advisor, helping early-stage life science companies to succeed and to grow. His work with clients leverages an extensive global network and multi-disciplinary insights derived from >20 years of experience in the business of life sciences, calibrated with an extensive science background. His career has encompassed success as a business executive, project/alliance manager and entrepreneur, and as a scientist, including leadership of discovery/preclinical development teams resulting in two FDA approved therapeutics. Roger has been a volunteer with Boston ENET since 2014, in addition to supporting start-ups as a mentor with MassBio, and other Greater Boston Area entrepreneur support groups.  He also a mentor with 12Ronnies, a global early-stage startup mentorship organization.

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