Developing a Business Model for your Startup

October 20, 2020

Speaker Slides

Tech Startup Business Models and Revenue Models

Ameeta Soni, President, Altek Consulting & Interim CMO, Technology Companies

Business Models: Life Science Perspectives

Albine Martin, Ph.D., EIR at Johns Hopkins University & Biohealth Innovation

Business Model Canvas: Developing a Hypothesis on Product/Market

Alex Cowan, Batten Fellow & General Faculty, University of Virginia Darden School of Business; Principal, COWAN+

It’s been said that the success of a startup is 99% execution and 1% the idea. What are the components of execution? Clearly, you need to create the product/service, but you also need to implement the business side. That involves developing a business model that defines how your company will operate in terms of hiring, finance and legal setup, marketing and sales, operations, and customer care. You test your assumptions with data, make your choices, implement and then launch!

Developing a business model for your startup deserves much thought. We have assembled a panel of entrepreneurs and experts to share their experience and insights with us on this topic. Come join us!


5:30 – 6:45PM – Networking on Grapevine

7:00 – 7:10 PM – ENET Chairperson’s announcements

7:10 – 7:25 PM – eMinute Pitch – Up to 3 Startup companies’ presentations

7:25 – 8:10 PM – 3 expert speakers on the night’s topic

8:10 – 8:45 PM – Moderator and Audience Q & A with the speakers

(all times are USA Eastern Daylight time)

A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.

Panel Members


Ameeta Soni, President, Altek Consulting & Interim CMO, Technology Companies

Ameeta has been working with technology startups in many roles – marketer, founder, consultant, investor, board member, and advisor. She co-founded fitness app provider FitTrace and founded PLM software company Aanza, RFID technology services company Aanza AutoID Group, and management consulting firm Altek Consulting. She serves on the Maroon Venture Partners Fund’s investment committee and is a board observer/advisor for several of its portfolio companies. Ameeta served as Chief Marketing Officer at digital media company PlatformQ Health and VFA, a SaaS and tech-enabled services provider acquired by a PE-backed company. She is past chair of the MIT Enterprise Forum of Cambridge and a Charter Member of TiE Boston. Ameeta is a mentor at Techstars, LearnLaunch, and Springboard accelerators. She received her MBA from the University of Chicago.

Albine Martin, Ph.D., EIR at Johns Hopkins University & Biohealth Innovation

Dr. Albine Martin brings over 20 years of operating and product commercialization experience within 3 three public companies representing the biotechnology, diagnostics and life sciences sector. Currently she holds roles as Entrepreneur in Residence at Johns Hopkins University and Biohealth Innovation with the goal of translating research technologies to market. Dr Martin provides translational leadership to advance academic intellectual property and secure bridge funding via Maryland Innovation Funds and angel investors. She has served as COO of Precision Biologics, (a clinical stage oncology company with a Companion Diagnostic) where she formulated a virtual business model and negotiated agreements to advance towards Phase 2 clinical trials. She has served as a sector expert and member with Active Angels, and New Dominion Angels where she led diligence and syndicated investments. Dr. Martin holds a PhD from the University of Maryland, College Park.

Alex Cowan, Batten Fellow & General Faculty, University of Virginia Darden School of Business; Principal, COWAN+

Alex is on the faculty of UVA Darden where he teaches courses on product design and digital development. Online @Coursera, he’s delivered over 300,000 courses. Before teaching, Alex started and sold two companies and he continues to advise and invest in digital ventures. He was founder and CTO of Leonid Systems, which was acquired by BroadSoft, now a part of Cisco. At COWAN+, Alex helps corporations develop better products and improve the work of innovation teams. His Venture Design framework is widely used by practitioners and instructors for new product and venture creation. Alex studied industrial engineering and economics at Stanford University.


Millie Kwan, Founder and President, The WSI Touch (

Millie is Founder and President of The WSI Touch, a digital marketing agency that has been serving small to medium-sized businesses in Greater Boston since 2009. She has over 20 years’ experience in IT development, management, education and research. She received her Doctor of Business Administration degree from Boston University and M.S. in Computer Science from Washington University in St Louis. She has taught at Babson College, University of Hong Kong and Boston University and published research on knowledge management, process redesign and workflow management. In her early career, she specialized in library automation and has led the implementation of various library systems for the University of Rhode Island, the HELIN Library Consortium of Rhode Island, and Washington University in St Louis. Millie is also Chair of Boston ENET.


Roger Frechette, Ph.D., Founder and Principal, NEPAssociates

My daily purpose is to exercise an innate drive to transform ideas and projects into life-changing commercial assets. In the life science business, this is the long game, requiring boundless energy and creativity, coupled with knowledge, experience, and patience.

In my consulting work, I leverage an extensive global network and insights derived from >20 years of experience in business development, calibrated with an extensive science background. My career has encompassed success as a business executive, project/alliance manager and entrepreneur, and also as a scientist, including leadership of discovery/preclinical development teams resulting in a new drug candidate – Paratek Pharmaceuticals NDA’s for NUZYRA and SEYSARA NDA’s were approved in 2018.

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